Submitted by Ali Brown on February 24, 2011 – 12:47pm
As a small business owner, you don’t want a website where people land, look, and leave. It used to be enough to just offer a monthly newsletter with tips and tricks to get people to sign up in seconds. But, with everyone online now, that’s not enough to cut it. These days, you have to get creative to draw people to your list, and one effective tool that works well these days is giving away something of uncommon value.
Read on for TEN types of giveaways you can host on your website to help your business stand out from the crowd:
1. Discounts or coupons. One “characteristic” of humans that crosses all socio-economic levels is: we LOVE a good deal. (Even Oprah likes “Clinique Bonus” time.) You can offer regular discounts and coupons in your ezine, particularly if your service or product is something that people use regularly such as makeup, hairstyling, massages, ink for your printer, etc.
2. Ebooks. Ebooks are still revered as an incentive to opt-in, as long as they are on a topic that your target audience really values. You need in-demand information (generally 20 pages or more), as well as a gorgeous book cover image (check out KillerCovers if you’re looking for a professional service that can help).
3. Audios. Audio with informative content is attractive to clients because they can listen to it in the car, download it to their iPod, or play it at home — wherever they learn best. Plus, they can keep listening to it as many times as they need. You can offer an audio file as an mp3 link, but for greater impact, send them a CD with an attractive cover and case.
4. Teleclasses. Create a free teleclass on a hot topic, record it, and then offer it as a giveaway in audio and transcript form. This sets you up as an expert with whom your web visitors will want to stay in touch.
5. Gifts or Samples. Sometimes the best way to sell a product is to offer a sample (think along the lines of ice cream samples at Ben & Jerry’s or a bonbon tasting at See’s Candies). Consider giving away a “taste” of your product. This works great if your product is part of a series, because it can let them see your style, your depth of content, etc., and if they like what they see, they’ll likely want more.
Millionaire entrepreneur mentor Ali Brown teaches women around the world how to start and grow profitable businesses that make a positive impact. Get her FREE CD and articles at www.AliBrown.com