Google+ is the new social media platform that can help your business. Take a look at this excellent article by Social Media Examiner featuring many well-known experts on how you can find this new tool to be user-friendly for you!
By Cindy King
Published September 12, 2011
Have you wondered “How can Google+ help my business?” If so, then this guide is for you.
Google+ is rapidly becoming a mainstream social media platform. We covered how to get started with Google+. But what can it do for your business?
Below are the resources you need to ramp up your Google+ social media marketing. But first, a few navigation tips…
Google+ has some interesting, helpful navigation features, so let’s first look at a few useful shortcuts. This will speed up your Google+ networking and enhance your experience.
Google+ Navigation Shortcuts
Add photos, videos and links by dragging links into the share box.
- *Word* = Word
- _Word_ = Word
- -Word- = Word
- To hyperlink someone’s name in your posts, type “+” or “@” and then his or her name.
- To find the post permalink (or URL) click on the timestamp of the post.
- To stop people from sharing your post, click on the arrow at the top right corner of your post and choose “Disable reshare.”
- J = Scroll down a single post
- K = Scroll up a single post
- Space = Scroll down the Google+ stream
- Shift + Space = Scroll up the Google+ stream
- Return = Start a comment
- Tab + Return = End a comment
Here are the best resources from the blogosphere to help you understand Google+and how it can help you.
#2: 10 Awesome Google+ Presentations to View Today
Do you prefer to get the scoop in a visual presentation? Pamela Vaughn has a collection of great SlideShare presentations on Google+ over on HubSpot.
How to Get Started on Google+
#3: How to Get Started With Google+, Your Complete Guide
We suggest you review the Social Media Examiner Google+ guide for getting started by Kristi Hines.
#5: Conversations Matter in Google+
If you’ve been on social media for a while, you’re sure to understand the importance of conversation. On Google+, conversations are taken to the next level. Chris Brogan, author of the upcoming Google+ for Business, shows you why.
What Businesses Need to Know About Google+
#6: 11 Ways for Businesses to Utilize Google+
Although Google+ has asked businesses to hold off on creating business profiles, you can still use Google+ for business networking from your personal account on Google+. Aaron Lee shares 11 ways for you to use Google+ today on the iStrategy Blog.
#7: What Brands Can Expect From Google+
John Bell, head of Ogilvy’s 360° Digital Influence team, shares insights for brands interested in learning more about future marketing opportunities with Google+.
#8: Google+ Starting to Impact Search
Does your business have a website? Have a look at how Google+ mentions will impact your listings on Google search results. John Jantsch of Duct Tape Marketing explains how this affects businesses.
What’s Different in Google+
#9: 12 Most Enchanting Features of Google+
How is Google+ different from other social media platforms? Guy Kawasaki, author of Enchantment, looks at what Google+ offers users compared to a few other social networks.
How to Find Friends
#13: How to Migrate Your Facebook Account and Data to Google+
Don’t have any friends on Google+? Do you want to copy all of the friends, photos and videos you already have on your Facebook account and import them into Google+? Follow the instructions shared by Whitson Gordon on Lifehacker.
How to Get the Most Out of Google+
#14: The Power of Google+: Privacy “Circles” the Entire Experience
Read this article by Jesse Stay, author of the upcoming Google+ for Dummies, to understand why it’s easy to control your privacy on Google+, what you need to know to get started and how to use your privacy settings to get the most out of Google+.
#15: How to Use Google+ Circles to Control Your Information
It’s easy to be selective in who you share your updates with on Google+.Rich Brooks of Flyte New Media shows you how to set up your Google Circles and what you need to know to control the information you share.
#16: How to Stream and Record Google+ Hangouts
Hangouts are one of the most interesting features on Google+ for businesses. This feature allows you to have your meetings via video. Read this article if you want to record your Hangouts. Webcaster Jeff Lebow runs through all of the equipment and settings you need to stream and record sessions on Google+ Hangouts.
#17: How to Use Google+ Sparks
The Google Sparks feature allows you to curate content. Even if some people are not happy with Sparks today, try it yourself and follow Gord McLeod‘s directions on GeekBeat.tv on how to use it.
#18: Google+ Tips and Tricks: 10 Hints for New Users and 10 More Ways to Make the Most of Your Account
Amy-Mae Elliott shares tips on Mashable to help you get started on Google+. You’ll learn how to improve your Google+ experience and fine-tune your networking.
Connect Google+ With Other Social Platforms
#21: How to Make RSS Feeds for Google+ Profiles
Once you have set up your Google+ profile and Circles you may want to watch your Google+ stream through your RSS feed. Emily Banks explains how to set up RSS feeds for your Google+ account on Mashable.
#23: Google+ Hangouts Can Now Be Initiated From YouTube
The Google+ experience gets smoother. There’s a “Start a Google+ Hangout” link right on YouTube. Charlie White shows how this works on Mashable.
Here’s a Google+ Hangout where Steve Garfield discusses Google+: